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This year’s edition of the Fair is "Where the World's Tales Unfold", which arises from the Fair's meeting of world cultures, beginning with the culture of the Guest of Honour, Egypt, which is participating in the cultural and professional programmes, reflecting its cultural role in the Arab world and the publishing industry. This is in addition to presenting cultures from various continents of the world through combined pavilions for publishers from different countries, and the presence of these cultures in the Fair's cultural and professional programmes, as well as the World's Cuisines corner, Children and Youth Programme, and others, in a way that raises visitors' awareness of these cultures.